HomeAI NewsClaude: Say Hello to the New 'Max' and 'Ultra' Plans

Claude: Say Hello to the New ‘Max’ and ‘Ultra’ Plans

Anthropic revamps its premium tiers with simplified names, massive API credits, and the removal of the 5-hour usage limit for verified heavy hitters.

  • Streamlined Naming, Same Price: The bulky “Max 5x” and “Max 20x” monikers are officially retiring in favor of the cleaner “Max” ($100/month) and “Ultra” ($200/month), with no price hikes.
  • The End of the 5-Hour Limit: Verified Ultra subscribers can finally say goodbye to the restrictive 5-hour usage window, unlocking uninterrupted all-day work.
  • Developer Perks Included: Both plans now double as builder subscriptions, bundling in $100 to $200 in monthly API credits for the Claude Platform.

Anthropic is cleaning house on its subscription lineup, taking its high-end tier names and giving them a much-needed rebrand. Welcome to the era of Max and Ultra. If you are a power user relying on Claude for coding, extensive research, or enterprise-grade drafting, this latest update brings a lot more to the table than just a fresh coat of paint. It signals a maturing platform that is actively stripping away friction for its most demanding users.

For current subscribers, the best news is what isn’t changing: the bill. The newly minted Max plan will stay firmly at $100 per month, while the top-tier Ultra plan remains $200 per month. The transition is completely seamless. If you are already subscribed to one of these tiers, you don’t need to lift a finger—your account will automatically adopt the new name and feature set.

The most highly anticipated update, however, is a massive quality-of-life improvement. Starting today, Anthropic is officially removing the 5-hour usage limit for verified Ultra accounts. Most existing Ultra subscribers will see this restriction lifted immediately, allowing for deep, continuous workflows without the frustration of hitting a timed wall. Newer accounts will retain a temporary limit until they pass a verification process—a necessary speed bump designed to prevent fraud and platform abuse. Once your account is cleared, you will receive an email giving you the green light for boundless prompting.

Beyond the rebranded names and lifted limits, diving into Claude’s latest pricing details reveals an absolute treasure trove of features. Max users still get five times the usage of a standard Pro plan every week, priority access during high-traffic times, and early dibs on advanced features. Meanwhile, Ultra users boast an impressive ten times the weekly usage of Pro. Both plans include access to Claude’s top-tier models—Opus, Sonnet, and Haiku—as well as specialized capabilities like the Fable model.

Perhaps the biggest hidden gem in this update is how aggressively these plans cater to developers and builders. Both Max and Ultra now include hefty monthly API credits for building directly on the Claude Platform. Max subscribers get $100 a month in API credits, while Ultra doubles that to a massive $200 a month. Combined with access to cutting-edge tools like Claude Code, Claude Science, Claude Dashboards, and seamless integrations with Microsoft 365, these plans are positioning themselves not just as chatbot interfaces, but as comprehensive developer workstations.

This revamp shows that Anthropic is listening closely to its power users. By simplifying the branding, maintaining predictable costs, giving developers the capital they need to build, and eliminating the artificial bottlenecks that interrupt deep work, the new Max and Ultra plans are built to keep up with the most ambitious projects.

Helen
Helen
Lead editor at Neuronad covering AI, machine learning, and emerging tech.

Must Read