Powered by the flagship GPT Image 1.5, OpenAI’s latest update delivers precise editing, blazing speed, and a dedicated creative studio right in your pocket.
- Precision and Speed: The new model generates images up to 4x faster while offering elite instruction following that preserves key details like lighting, faces, and brand logos during edits.
- A New Creative Hub: A dedicated “Images” space is launching within ChatGPT, featuring preset styles and inspiration to make high-quality creation accessible without needing complex prompts.
- Enterprise-Ready API: Developers and businesses gain access to GPT Image 1.5 via the API with a 20% price reduction, specifically optimized for consistency in marketing and e-commerce workflows.
The landscape of AI-generated art changes today. OpenAI has officially begun rolling out a completely overhauled visual experience, ChatGPT Images, powered by their new flagship model, GPT Image 1.5. For users who have struggled with the unpredictability of AI image generation—where changing a single detail often mutated the entire picture—this update promises a solution. Whether you are building a concept from scratch or tweaking a photograph, the new system is designed to deliver exactly what you picture, doing so up to four times faster than previous iterations.
Precision That Preserves Reality
The standout feature of this release is the model’s ability to execute precise edits that preserve what matters. In the past, asking an AI to change a shirt color might inadvertently alter the subject’s face or the lighting of the room. The new ChatGPT Images adheres strictly to the user’s intent. It changes only what is requested while maintaining the integrity of the original elements, such as composition, lighting, and character appearance.
This reliability transforms ChatGPT into a pocket-sized creative studio. It excels at practical tasks like realistic photo edits, believable clothing and hairstyle try-ons, and complex conceptual transformations. Users can add, subtract, blend, or transpose elements without losing the essence of the original image. Furthermore, the model has taken significant strides in technical quality, boasting improved text rendering for dense or small fonts and more naturalistic depictions of small faces in crowd scenes.
A Dedicated Space for Inspiration
OpenAI is not just updating the model; they are updating the interface. Alongside the technical improvements, a new feature simply called Images is rolling out. Accessible via the sidebar on chatgpt.com and the mobile app, this is a dedicated home designed to make image generation effortless and delightful.
This new creation space is built to spark inspiration for users who might not have a specific prompt in mind. It includes dozens of updated preset filters and prompts that reflect emerging visual trends. This allows users to jump-start their creativity without needing to write a detailed description from scratch, making high-level design accessible to everyone. While this experience is rolling out to most users today, Business and Enterprise access will follow shortly.
GPT Image 1.5: Built for Business and Developers
For developers and corporate teams, the release of GPT Image 1.5 in the API offers distinct commercial advantages. The model’s enhanced capability to preserve details makes it uniquely prohibited for marketing and brand work. Companies can now rely on the AI to maintain consistency across branded logos and key visuals during the editing process. This is particularly powerful for e-commerce teams looking to generate full product catalogs—including variants and different camera angles—from a single source image.
To further support professional adoption, OpenAI has made these inputs and outputs 20% cheaper compared to the previous GPT Image 1 generation. This price reduction allows startups and enterprises to iterate more freely and produce higher volumes of creative assets on the same budget. Major players across creative tools and marketing software are already integrating the model to power their workflows.
Rolling Out Now
The new ChatGPT Images model is rolling out globally today across all surfaces. It functions seamlessly across models, meaning users do not need to toggle any settings to access the new capabilities. For those who prefer the legacy experience, the previous version of ChatGPT Images will remain available as a custom GPT.
This update represents a meaningful step forward in instruction following and creative control. As OpenAI notes, we are still at the beginning of what image generation can enable, but today’s release brings us closer to a future where our digital tools can visualize our imagination with perfect fidelity.
