Partnering with Camb.ai, IMAX leverages advanced AI translation to cater to growing global demand for non-English content.
- IMAX collaborates with Dubai-based Camb.ai to localize original content, addressing the increasing demand for non-English media.
- Camb.ai’s specialized AI speech models enable accurate translations in up to 140 languages, retaining nuances and ambient sound.
- The initiative aligns with the booming global entertainment market, projected to reach $3.4 trillion by 2028, with non-English content gaining traction worldwide.
As global content consumption reaches unprecedented levels, IMAX is embracing artificial intelligence to expand its reach beyond traditional language barriers. The iconic Canadian production theater company has partnered with Camb.ai, a Dubai-based AI startup specializing in speech translation, to localize its original content for a global audience.
This move comes as non-English content sees surging demand, even in traditionally English-dominated markets like the U.S. and U.K. With Camb.ai’s cutting-edge technology, IMAX aims to scale its localization efforts, offering audiences worldwide an immersive cinematic experience tailored to their native languages.
Camb.ai’s Advanced Translation Models
Camb.ai brings unique expertise to the table with its Boli and Mars AI speech models. These models ensure accurate translations while preserving the nuances of the original audio, such as tone, accent, and ambient sounds. Using its DubStudio platform, Camb.ai supports translations in 140 languages, including low-resource languages often overlooked by mainstream AI systems.
IMAX plans to roll out these AI-powered translations gradually, starting with high-resource languages, with internal tests already showing promising results. This technology not only improves accessibility for audiences but also helps IMAX significantly cut translation costs.
The Growing Demand for Localization
The entertainment industry is booming, with PwC reporting a market value of $2.8 trillion in 2023 and projecting growth to $3.4 trillion by 2028. Much of this expansion is driven by the rising popularity of non-English content, as seen with platforms like Netflix reporting a 90% increase in U.K. viewership of non-English shows over three years.
Mark Welton, president of IMAX Global, highlighted how this partnership will allow the company to better meet the needs of a global audience. “While we are in the early stages, we’re excited to explore how this technology can move us forward,” Welton said.
A Glimpse Into the Future
Camb.ai’s ability to deliver translations in up to 10 languages simultaneously, with minimal latency, makes it a game-changer for real-time applications like live sports broadcasting and cinematic releases. As the startup expands its operations and secures additional funding, its innovative approach could redefine how media companies think about localization.
For IMAX, this partnership marks a significant step toward a future where language is no longer a barrier to enjoying its iconic content. As the global appetite for diverse media grows, AI-powered solutions like Camb.ai’s offer the perfect blend of efficiency, scalability, and cultural nuance.
IMAX’s venture into AI-driven localization signals a new chapter in how the entertainment industry connects with audiences worldwide.